Rock On Myspace, Not So Much TTFN as BRB

By Erin on April 2nd, 2009 in Consumer PR+New Media PR+New Media 2.0 PR+New Media News |

Call me a cynic, but given my age I’ve never really felt Myspace has ever been a solid contender to Facebook. I mean there are still tons of articles that claim Myspace has a larger share of the social networking pie, and granted, the site has had some unique benefits – i.e. background customization, profile songs, etc. – not indicative of Facebook’s more uniform approach (and YES, I know you can get songs on your profile now, and in fact, I have one. But needless to say, since Facebook launched in the midst of my undergraduate years, I’m pretty loyal to it as my networking site of choice). But I may stand corrected in thinking that Myspace would soon “go gentle into that good night”.

As it turns out, Myspace is kicking things into high gear lately. According to an article in MediaPost, today the site will officially launch an online game show called “BFF” that attempt to quiz best friends about how much they know about each other. MySpace will hold an open call for sets of friends that believe they know each other really well by having them submit questions and videos of themselves online. Then they will fly the winning contestants to New York to film the webisodes. The show will have 20 episodes, each about 3.5 minutes long. Riveting? I guess we’ll see!

In tandem with that, it looks like TechCrunch is scooping the launch of a new Myspace webmail product through sharing a copy of an internal Fox Interactive Media memo. Gotta love the power of the web in sharing otherwise company-only materials, right? But at any rate, Myspace is reassigning internal email addresses (employeename@myspace.com) to a new domain name (@myspace-inc.com), which is exactly what Yahoo and others did when launching webmail services.

So all I can say at this point is rock on Myspace. Perhaps there is no gravestone in your near future.